The standard has to hold on the shift you are not on.
SOPhero captures how your best people actually work, validates every step, and puts it in every hand at every station — in the language they think in. Then it proves the standard held, outlet by outlet, week by week.
Founding partner programme open · SOPhero turns rules into operating steps. It is not legal advice. · Footage is illustrative.
Station 4
Hot line · Pass
Hot line · v3, approved 12 Sep · validated by F&B Manager
Step 2 — check the holding temperature and log it before the next order.
Captured by voice, video and photo
AI-structured, then expert-validated
Aisop answers only from approved SOPs
Read aloud in 8 languages
Standards read aloud in English, Mandarin, Malay, Tamil, Tagalog, Burmese, Bahasa Indonesia, Thai
Why now
Three forces are squeezing hospitality standards this year
Turnover is structural. Compliance is now dated. AI has already reached the frontline. Standards that live in a binder and in three people’s heads cannot hold against any of the three.
Workforce
Know-how leaves with the roster
70–80% annual turnover is reported across hotels and restaurants, and above 100% in QSR.
Every departure takes hard-won know-how off the floor, and every replacement rebuilds it by shadowing whoever happens to be on shift. Source: HospitalityNet 2025.
Compliance clock
The compliance clock is set
Indonesia’s obligations are mapped and dated as the pack lands.
The amended PDPA duty is live today; the rest of the pack is dated as it is written with early access partners.
AI on the frontline
Your team is already asking an AI
AI is changing how frontline work is supported — with or without your standards behind it.
A general assistant will answer a food-safety or safety question confidently and wrongly. Grounding every answer in your approved SOPs is the difference between leverage and liability.
Deadline watch · Indonesia
SOPhero Local · Indonesia
Indonesia pack in progress. Join the early access list to shape what is written.
SOPhero turns rules into operating steps. It is not legal advice.
The cost of drift
Drift is not a training problem. It is a margin problem.
Nothing here is a line item, which is exactly why it compounds. Four places the cost of a standard that only holds when your best people are working shows up.
What is drift worth in your operation?
Illustrative example: 40 hires a year, 6 days saved to competency at S$120 a day is S$0 a year, before rework and waste. Illustrative only, not a customer result.
Model it on your own numbers
Ramp-up
Payroll on both sides of the pass
A new hire and an experienced hand, off the line, for days at a time.
Shadowing feels free because it is not invoiced. It is paid twice, and it repeats with every cohort, at every outlet.
Drift
One brand, several versions of the truth
The third outlet runs an earlier interpretation, and nobody can say when it diverged.
When the standard is verbal, each site becomes its own reference point. By the time it shows in a review, the cause is months old.
Rework
Small deviations, repeat costs
Portion, temperature and sequence errors are invisible individually and expensive in aggregate.
Waste, remakes and guest recovery never appear on one line. They appear in the margin at the end of the quarter.
Evidence
Inspection prep assembled after the fact
Management days spent reconstructing what should already have been recorded.
Audits, wage steps and safety checks ask for proof on a date. Rebuilding it from memory is how operators get caught short.
The fix is not more training hours. It is a standard that is written, validated and delivered where the work happens.
How it works
Diagnose → Codify → Embed → Prove
One method, four movements. It starts with the people who already do it best and ends with evidence that it is being done — on every shift, not just the good ones.
01 / 04 · Diagnose
Standard Score
Outlet 4 · Week 32
68
Holding, with gaps in language fit
Illustrative example.
01 · Diagnose
Two weeks inside your operation, not a survey.
We watch service, interview your best people and score what is documented, understood and enforced — across every department, in the languages your floor actually speaks.
Standards Health Check + scored gap map
Standard Score
Outlet 4 · Week 32
68
Holding, with gaps in language fit
Illustrative example.
02 · Codify
Your best people talk. We capture, structure and validate.
Voice notes, video and photos become numbered steps. An expert validates every one before it reaches a single station, so nothing on the floor is a guess.
Validated standards, versioned and owned by you
Review queue
Awaiting validation
Barista milk texturing
Drafted from 4 voice notes · Station 1
Allergen check at the pass
Updated from 11 floor flags · Kitchen
Late check-out handling
Drafted from 2 video walkthroughs · Front desk
Every standard carries who validated it, and when.
03 · Embed
The standard lands where the work happens.
A QR on the wall opens the card on the staff phone. Steps are read aloud in their language, and Aisop answers questions only from your approved SOPs.
QR per station, 8 languages, Aisop voice coach
Station 2
Cold line · Prep
04 · Prove
Evidence on the wall, not assurances in a report.
The Standard Score shows whether standards are held, the review queue keeps them current, and the compliance calendar keeps your market’s dates ahead of you.
Standard Score, evidence trail, impact dashboard
Impact dashboard
Group rollup · 6 outlets
Days to competency
9
from 15
Standards held
92%
across 6 outlets
Open review items
7
avg 3 days
Repeat rework
-31%
quarter on quarter
Standards held, by month
Illustrative example of what the dashboard reports. Not a customer result.
Product in action
What the floor sees — and what head office sees
The same standard, in three places at once: at the station on the crew's own phone, in the hands of the manager on the pass, and in a number the group can act on.
Floor service · Illustrative footage
Aisop
Answers only from your approved SOPs
“How long can the satay sauce hold on the line?”
Four hours in the bain-marie above 60°C, then discard. Check and log at 11:00, 15:00 and 19:00. If it drops below 60°C, reheat to 75°C once only.
Station 4, scanning in · Illustrative footage
Station 2
Cold line · Prep
Duty manager, mid-service · Illustrative footage
Impact dashboard
Group rollup · 6 outlets
Days to competency
9
from 15
Standards held
92%
across 6 outlets
Open review items
7
avg 3 days
Repeat rework
-31%
quarter on quarter
Standards held, by month
Illustrative example of what the dashboard reports. Not a customer result.
Housekeeping, room turn · Illustrative footage
Review queue
Awaiting validation
Barista milk texturing
Drafted from 4 voice notes · Station 1
Allergen check at the pass
Updated from 11 floor flags · Kitchen
Late check-out handling
Drafted from 2 video walkthroughs · Front desk
Every standard carries who validated it, and when.
Housekeeping, front office, kitchen, bar and security run the same method.
Photography and footage are illustrative. The people shown are not SOPhero customers.
Next step
Two weeks inside your operation tells you where standards actually slip
A Standards Health Check is floor observation, a scored gap map, compliance exposure for Indonesia and a prioritised build plan, closed with an executive readout.
SOPhero turns rules into operating steps. It is not legal advice.
Solutions
Built for the job you are actually doing
Four situations bring operators to SOPhero. Each has its own route in, and its own first step.
SOPhero Local
Standards that know your market
Every market carries its own regulation pack: the obligations mapped to operating steps, dated, with the regulator named. Adding a market is a configuration change, not a rebuild.
Switch market
Indonesia is next in the SOPhero Local queue. The pack is written against local regulators with local operators before it ships.
Bahasa Indonesia and English are supported today.
Indonesia pack in progress. Join the early access list to shape what is written.
Join the early access listSOPhero turns rules into operating steps. It is not legal advice.
Indonesia compliance calendar
Dates, mapped to operating steps
Indonesia pack in progress. Join the early access list to shape what is written.
Illustrative example of the calendar view.
Next dates in Indonesia
Indonesia pack in progress. Join the early access list to shape what is written.
Read aloud in English · Mandarin · Malay · Tamil · Tagalog · Burmese · Bahasa Indonesia · Thai
Offers
Start free. Scale when it holds.
Every programme except the Scorecard is quoted after your Standards Health Check, because the number of outlets, departments and languages changes the work.
3 minutes
Standards Scorecard
Any operator
A 10-question self-assessment across coverage, clarity, language fit, training, compliance evidence and freshness. You get a score and a personalised report.
- Instant animated Standard Score
- Department-level gaps
- Personalised report emailed to you
- Benchmarks for your market and business type
Instant, no sales call
Start the free Scorecard2 weeks
Standards Health Check
Groups and properties with a live operation
We come into your operation, watch service, interview your best people and score what is documented, understood and enforced.
- Floor-level observation across departments
- Gap map: documented vs understood vs enforced
- Prioritised standards build plan
- Compliance exposure summary for your market
- Executive readout with your leadership team
Quoted per group size
Book a Health Check6–10 weeks
SOP Build
One outlet or a new opening
Your best people talk, we capture by voice, video and photo, AI structures it, then an expert validates every step before it ships.
- Capture sessions with your best people
- AI-structured steps, expert-validated
- Delivered at the station by QR
- Read aloud in up to 8 languages
- Aisop loaded with your approved SOPs
Per outlet
Talk to us about an SOP Build3–9 months
Pre-Opening Standards Pack
Hotel or restaurant before day one
A complete standards manual and a trained team before you open, built alongside the fit-out so opening day is not the first rehearsal.
- Department and station standards from scratch
- Pre-opening checklist tied to the standard
- Team training on the station app
- Emergency mode configured pre-opening
- Compliance pack for your market
Priced per project
Talk to us about pre-openingOngoing
Standards Subscription
Groups running standards already
Standards stay alive: the learning loop refreshes them from floor data, review queues keep them current, and the compliance calendar keeps you ahead.
- Station app, QR delivery and 8 languages
- Aisop voice assistant on your approved SOPs
- Emergency mode
- Standard Score, review queue and impact dashboard
- SOPhero Local compliance calendar for your markets
- Learning loop from floor data
Per outlet, per month
Talk to us about a subscriptionMulti-market
Enterprise & Franchisor
Franchisors and groups across markets
Multi-market standards, franchisee onboarding, localisation packs and group-level reporting with a named delivery lead.
- Multi-market packs and currency by market
- Franchisee onboarding on your standards
- Group rollup reporting and audit exports
- Security review and data processing agreements
- Named delivery and account lead
Programme pricing
Talk to us about a programmeFounding partner programme
Founding partners shape the standard, not just buy it.
We are taking a small founding cohort in Indonesia and opening the next markets with them. We would rather earn the first references than invent them — so this programme is built for operators who want their standards done properly and are willing to say plainly what worked.
Applications are reviewed weekly. Health Checks are scheduled in the order they are agreed.
Priority onboarding
Your build starts first in your market, with our delivery lead on your sites from week one.
A say in the roadmap
You set what gets written next — which departments, which standards, which market pack lands first.
Founding pricing
Founding terms on your first Standards Health Check and SOP Build, held for the first cohort in each market.
Direct line to the builders
You work with the people building SOPhero, not a support queue — including an honest view of what is proven and what is still being proven.
Pre-service briefing · Photography is illustrative. The people shown are not SOPhero customers.
Questions
The things operators ask first
If your question is not here, ask it in the form and we will answer it properly.
We write, embed and prove your operating standards. You are not buying software to fill in later — you are buying the standard itself: captured from your best people, validated by experts, delivered at the station, and evidenced. The platform is how it reaches the floor.
SOP software stores documents. SOPhero captures how your best people actually work, turns it into steps that are validated before they ship, and puts them in front of the person doing the job — in their language, read aloud if that is faster. Then it proves the standard was held.
No. Crew scan the QR at their station and the standard opens on their own phone. Managers work in the dashboard at app.sophero.io for the Standard Score, review queue and compliance calendar.
English, Mandarin, Malay, Tamil, Tagalog, Burmese, Bahasa Indonesia, Thai. Standards are read aloud at the station, so a crew member who reads faster in Tagalog than English gets the same standard in the language they think in.
You do. Standards are written for your operation, stored on your behalf, exportable, and never resold. Data stays with your organisation, with a processing agreement for groups that need one.
The Standards Health Check runs two weeks. A single-outlet SOP Build takes 6–10 weeks. Pre-opening packs run 3–9 months depending on the opening date. The standards subscription is ongoing: the learning loop keeps them current.
No — it makes training stick. New hires get the standard at the station on day one, and your trainers stop repeating the same induction for every cohort. The review queue keeps the standard current as the operation changes.
SOPhero turns rules into operating steps. It is not legal advice. We map published obligations to operating steps and name the regulator for each market. Always confirm current obligations with the named regulator for your market.